Friday, November 09, 2007

Tumultuous Times

Almost all of the news relating to real estate and real estate financing has been uniformly bad, so why add more to the pile. Just a capsule view of the latest, and then on to more positive things. I may be the only one in the world amazed by the relaxed view of losses that begin with the letter B. Billions are the unit of measure for investment firms and investment banks, and now along comes GM with a third quarter loss of 39 billion. Those are all figures that exceed the GNP of many countries in the world. Mortgage foreclosures are double the year ago figures, oil prices are about to hit $100, and the value of the dollar is declining. Since we depend on oil so heavily and since we depend on imported products so heavily, the latter two circumstances have a significant potential for pain. Contrary to what the doctor tells you, this may "pinch" more than a little bit.

On the plus side of things, mortgage interest is low, existing home inventory in the Chico market is down about 15%, and while prices are still coming down, it is not precipitous. Buyers are being more cautious, as are mortgage underwriters, so while the money to buy is available it is not being dispensed recklessly.

From our standpoint we are aggressively marketing loan products, both commercial and residential. We are able to deliver sound, safe financing or refinancing on any type of real estate, and at very favorable rates. Turn times for residential mortgages have always been short, but we are able to offer very fast turn times on commercial loans as well.

We're trying something new for us and are using billboard advertising in the Chico area. Because we are so fanatic about the use of the internet for real estate, the most effective tool available, our billboard is designed to direct traffic to our website. If you haven't explored it recently there are some new additions, Cyberhomes has been added for home valuation, we're co-branded with them, so now both they and Zillow are available. Also new is a link to free, confidential credit reports, plus a bunch of other good stuff. Our core purpose as we see it is to provide a trouble-free, worry-free, inexpensive, real estate experience. Most service, least cost. Our site is simply our way of introducing us to you, and providing as much information as possible, about houses, mortgages, and the communities we serve.
As usual
Thanks for visiting

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