Sunday, July 22, 2007

Local and other news

Before diving into any of the thoughts for the week, let me again suggest a visit to this link, http://ml-implode.com/ and spend a few minutes reading the reprint from the Boston Globe. Succinct and an accurate portrayal of what's real. At the local level, closed sales from the MLS files for Chico are down, and if there is not a significant surge in the last few days of the month, it will be a poor July. We'll see. Still a huge inventory, over 500 single family homes to pick from. We had a call from someone asking what 3 bedroom 2 bath homes were going for in Chico. Kind of a silly question and we tried not to give a silly answer, but really. What's your pleasure?
Our own office activity is up sharply in both Chico and Orland, listing and selling. Good for us and it's about time.
We recently joined the Chico Chamber of Commerce, we're already a member of the Orland Chamber, and I'd like to say it's an altruistic "let's support the community" gesture, but it's not. It's a frank attempt to gain exposure to possible candidates for commercial loans. We have many programs that offer opportunities banks simply can't match, and we also have some bank stuff to go with them. As with all businesses our problem is identifying the people who need our services. Having the best hula hoops in the world is no help if you can't find anyone who wants or needs one. We think our residential home listing program whips the socks off everyone else, but since we don't yet have all the listings, our message has obviously not yet reached everyone. To those who may watch our web site just for entertainment value you may notice slight changes in copy and soon probably a change in format for the listed property page, which is our landing page. We have added some links and will add more if we can determine some utility value to our web visitors. We monitor closely the activity on our own site, and for information, of the search engines directing to our site, Google is over 70%, Yahoo, MSN and AOL way down the line. Possibly a good sign, our web traffic is up substantially. People are looking at homes. The hits recorded on the 20 some national sites carrying our listing are also up, indicating an increasing interest, and that's where the buying process begins. We'll see how it plays out. My feeling, and that's all it is, is that if there is no serious disruption in the economy, we'll begin to see a return to some buying normalcy. Still a lot of foreclosure activity going to happen, still a lot of people going to be hurt, but these are the consequences of some bad past decisions and not necessarily an indicator of future behavior. I could be wrong, and I've been there before too.
As usual,
Thanks for visiting.

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