Monday, February 12, 2007

The good news continues

We're busier and getting busier and isn't this great? Some interesting statistics are starting to reveal themselves in the numbers provided by some of our web partner sites relating to the unique views of our property listings. Our Orland area properties in the $300,000 to $350,000 are seeing pretty good activity while the properties that include 1 through 10 acres are seeing great activity, even in slightly higher price ranges. In Chico, lot size doesn't seem to be a factor, and to contrast with the Orland area the $300,000 to high $300's are getting five times the views, over 500 unique views on these properties. We've only been able to track this stuff since January 24th and I'm impressed. We have some really nice homes listed in Orland in this $300,000 range and traffic has been modest. There are several developers building homes in Orland in this range, and were it me I'd be somewhat anxious. Chico on the other hand is seeing a lot of traffic, at least in our office and I believe we're in for a great year. Orland traffic is also very heavy, just not in single family homes in town in the $300,000 price range.
Enough with the numbers. Remember the expression "what's in a name"? We had a call about listing a home from a woman who saw us on TV and she wondered about the "meaning" of New Age Realty. Seems she is a born-again Christian and she felt we might be wearing beads or engaging in some strange rituals. Despite our efforts to convince her that New Age Realty represented our view of a new age in real estate marketing and of our absolute neutrality in matters of faith or politics she took her business to a more expensive and presumably more favorably named competitor. On yet another strange behaviour note, strange in my mind anyway, I recently had a meeting with a city employee, in a very small city, who had the letters PhD following his name on his business card. Why? It had nothing to do with his job. Do we have to call such a person Doctor if he puts it on his card? Our meeting didn't go particularly well and I wonder now in retrospect if it was because I asked if I could call him by his first name. That was before I saw his business card of course. This may not seem to have anything to do with real estate, but with any luck at all I'm going to tie initials on business cards; need for validation; and gold fish bowls all together. And it will have something to do with real estate. But not in this blog, it's gone on long enough.
Thanks for visiting.

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