Sunday, November 26, 2006

Some Thanksgiving Sales Data

Finally have the holiday behind us. Retail stores apparently are setting the world on fire, which is possibly a good thing. Depends mainly on whether it's an increase in spending or an increase in consumer debt. Real estate for month to date in greater Chico, single family sales, total 44, down 15% from year ago same time figures. Glenn County sales however are identical 2005 and 2006. Don't know if there is any significance in either case. Everything about the market still favors a buying decision if a home is in your plans. Inventory continues high, interest continues low. Real estate sales characteristically drop off at year end and maybe that is or will be happening, but our activity levels in both offices, Chico and Orland, are up. Not blowing the doors off mind you, but active interest. Our web site traffic is steady, not as many unique visitors as I'd like, but time spent and page loads are high. Christmas shopping sites are probably occupying most attention.
I'm anxious for our commercial lending endeavor to kick off. We'll start a small mailing to try to generate some referral business from CPA's and insurance brokers, then in January start running ads in the North State Business Journal to directly attract commercial real estate borrowers. We have such great programs for the small $100,000 to $1.5 million range that I'm sure we'll be able to do some good for people. All commercial real estate lending is available of course, but our strength is in the smaller loans.
I hope the holiday was kind to you and yours.
Thanks for visiting.

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